BeniPlus

I led the design and development of BeniPlus' website, crafting a user-friendly, tech-forward platform that aligns with its brand identity while driving lead generation. The project included the creation of several key pages:

• Homepage: A dynamic landing page showcasing BeniPlus' value proposition.
• Product Pages: Detailed pages for various products, including Flexible Benefits, Hybrid Benefits, Health Spending Account, Wellness Spending Account, RRSP, Personal Insurance, and Charitable Giving.
• Pricing Page: An interactive page with a cost estimator calculator, allowing clients to receive instant pricing estimates.
• About Page: A comprehensive overview of the company’s mission, vision, and team.
• Careers Page: A dedicated page for job opportunities designed to attract top talent.
• Blog Page: A resource hub for content that engages and educates clients and prospects.

To ensure seamless functionality and data-driven marketing efforts, I integrated the website with Google Analytics for performance tracking and HubSpot CRM for lead capture and management. The website was strategically designed to be on-brand, innovative, and optimized for lead conversion, enabling the sales team to close deals effectively.